Retailer Policy & Procedure
Keys to Our Success
- In order for Clogs by C&C SWEDEN to succeed we must:
- Offer high-quality hand crafted products.
- Provide excellent “customer driven” service (customer driven in every aspect of our business, not profit driven).
- Be a helpful and respected member of the community.
- Create continued customer loyalty, resulting in repeat purchases.
- Our motto: “Crazy Comfortable Clogs.”
Company Summary
Clogs by C&C SWEDEN, located in West Palm Beach, Florida, was created in 2002, and is a manufacturer of handmade Swedish Clogs, designed to primarily attract the female population. We have manufacturing facilities in both Sweden and the United States. In addition, Clogs by C&C SWEDEN provide styles to the population of health care professionals who wish to dress and accessorize in the latest, hip fashions. The retail stores that carry our products will, like us, be involved with the community through our outreach program, to be described in later sections. We encourage diversity, and do not wish to only target any particular ethnic market; we want everyone to enjoy our wonderful products.
Company Ownership
Clogs by C&C SWEDEN is a corporation owned by Carina Wood. Carina Wood was a hard working Registered Nurse (RN) for over 20 years. She is the creative force behind all of the C&C Swedish Clogs products, assuring customers will enjoy the style, fit and comfort of every pair they own.
Products
Product descriptions have been included as an addendum with this retail sales plan, including full descriptions and images of our shoes and accessories.
Competitive Comparison
Clogs by C&C SWEDEN has many advantages over its leading competitors. New inventory from the hottest and most renowned European markets. Our products are price competitive and last far longer than many of our closest competitors. They are also “hand made,” and not mass produced, offering a more comfortable fit and true quality. Humor and a family culture is an essential part of our company’s atmosphere, and offer these aspects to all of our customers. Our desire is to bond with our customers, by offering products that combine both the European and American cultures. Ambiance of creativity, uniqueness, and a sense of comfort is a huge part of the social recognition of our products. Our staff fosters a respect and appreciation for our customers and a love of what we do in our work.
Market Analysis Summary
The primary target customers of Clogs by C&C SWEDEN are female Nurses, age 25-65. We offer unique products to this area, and expect an increasing interest among female medical professionals. C&C Swedish Clogs offer hand craftsmanship from the top European markets of the world, therefore we know they are very appealing to people from or familiar with the nature of hand crafted products. We believe that customers will increasingly grow as our products gain visibility in almost all US markets.
The secondary target customers of Clogs by C&C SWEDEN is listed as Other. We expect to see a wide variety of people interested in something new and different, from hair and beauty professionals to flight attendants to students. Clogs by C&C SWEDEN believes that we offer great customer service and an overall welcoming, warm, and educating atmosphere, which will keep a variety of customers coming back.
Market Segmentation
The female population throughout the United States is dominant, therefore leading to a high percentage of our expected customers. Clogs by C&C SWEDEN offers a wide variety of styles charm accessories to support this market. Young professional women are among the largest group of trend setters and consumers in today’s market. Clogs by C&C SWEDEN feels that by offering a unique product to this group, many other women will be attracted, therefore leading to a high percentage of our customer based population.
Target Market Segment Strategy
Clogs by C&C SWEDEN have enjoyed two major trends that have helped its success tremendously. The first trend is that the market for Clogs has already been built, as evidenced by its competitors. The second trend is more socioeconomic. Within the last two to three years there has been world-wide media attention regarding “quality European imported fashions.” The European population increase in the United States over the past ten years has been exponential. According to latest studies, American awareness in European fashions has increased dramatically, a well as an interest in this cultural lifestyle, clothing, religion, etc. Clogs by C&C SWEDEN intends to target the following three markets very heavily.
Nurse/Healthcare Professionals 25-65 years old: Clogs by C&C SWEDEN provides this population with a a variety of products expressing comfort, hand crafted European quality, and individual style.
Young Women: Young people strive on uniqueness and trendiness, which we offer in the latest styles in all markets.
Other: The list is endless, but any woman looking for comfort and fashion will like our product offerings.
Our Main Competitors
Our main competitors are offer a variety of products, however these companies usually require a larger initial retail opening order. Clogs by C&C SWEDEN represents a more personal, family owned experience for both the retailer and consumers.
Strategy and Implementation Summary
Value Proposition
Clogs by C&C SWEDEN offers customers high quality footwear, unique and diverse products, a family owned cultural experience, and unmatched customer support.
Competitive Edge
The following components make up the competitive edge for Clogs by C&C SWEDEN We are a small, family owned business. We can make changes quickly. We can adapt to our customers’ needs. We offer unique, high quality products and superior customer support. We reflect a family owned, cultural atmosphere of fun and work.
Marketing Strategy
Our marketing strategy will focus on pricing, promotion, distribution, sales strategy, and forecasting. We are focusing our market on females throughout America. Our strategy will embrace these customers as a community with respect and esteem. To do this, our marketing resources are centered on customer loyalty and satisfaction. Our strategy also embraces the idea of consistency, and efficiency.
Promotion Strategy:
Clogs by C&C SWEDEN will maintain an advertising plan that will consist of in-store promotions/ advertisements as well as web site, corporately maintained marketing. Publicity is the essential strategy for Clogs by C&C SWEDEN. We aim to involve the community through public relations and utilizing different forms of media to get our name out, including all major medical conventions.
Marketing Programs:
Our most important marketing programs are:
Referrals:
We have done very well with word of mouth campaigns from satisfied customers.
Publicity:
Through media and conventions, get our story and mission statement out in the community.
Sales Promotions:
We provide literature and incentives to the store associates so that employees can become familiar with our brand.
Sales Strategy:
We encourage employees to sell Clogs by C&C SWEDEN by giving spiffs based on performance. We educate your staff so that you can sell quality to your customers. We help you display sample items in your store. We offer a great return policy to build trust and loyalty to increase customer base.
Terms and Conditions
ONLINE RETAIL PRICING:
Seller must maintain consistent (MAP) Online pricing to protect our dealers. The seller understands the need to place out items on sale from time to time. The seller requires the buyer to contact them in the event that any item is to be priced below our Suggested Retail Price. Online Retailer found selling products below our MSRP without the seller’s authorization will first be notified and will have 5 days to increase the price to meet the seller’s guidelines. Failure to comply after the 5 days will be considered a violation of the sellers Terms and Conditions and Sales Agreement.
STANDARD PAYMENT:
50% Due upon shipping. Remaining balance 30 day net.
TAXES:
Unless expressly stated, all prices quoted do not include any applicable Federal, state or local taxes. If Seller shall be required to pay such charges, either on its own behalf or on behalf of the Buyer, with respect to material covered by this order, such charges shall be added to the prices shown on the Sales Acknowledgment and shall be payable by the Buyer.
DELIVERY:
Unless otherwise stated on the face of the Sales Acknowledgment and Purchase Order Form, all shipment of goods are in accordance with Seller’s standard packaging and shipping policies and shall be EXW. Seller’s facility. Advance written requests for shipment by Buyer’s preferred carrier of routing will be honored. All scheduled completion dates are estimated. In Stock merchandise will be shipped within 1-3 business days. Out of Stock merchandise will ship within 10-14 business days with exceptions being made for material delays, in which case buyer will be notified. Seller will use its best effort to ship by the date specified; however, Seller shall not be liable for any delay or failure in the estimated shipment or delivery of the product or for any damages suffered by reason thereof. Seller shall notify Buyer of any delay in shipping and shall inform the Buyer of the revised delivery date a soon as practicable. In the event of such delay, there shall be no termination of the contract and the term of delivery or of performance shall be extended for a period equal to the time of the delay.
RETURNS AND EXCHANGES:
Product may be returned in unworn, As-New condition, within 30 days of delivery. Exchanges will be processed and returned to retailer promptly. Returns will incur a 10% re-stocking fee, and the remaining balance due to retailer will be issued within 7 business days via company check.
TITLE AND RISK OF LOSS:
Risk of loss of, or damage to, the finished product or any portion thereof, shall pass to the Buyer upon delivery to carrier EXW point of shipment, or in the event of delay, by Buyer upon date of notice to the Buyer that the material is ready for shipment.
LIMITATION OF LIABILITY:
In no event, shall Seller, its subcontractors or its vendors be liable in contract, tort, strict liability, warranty or otherwise, for any special, indirect, incidental or consequential damages, such as but not limited to, loss of
anticipated profits or revenue, loss of use of system, non-operation or increased cost of operation or other equipment or cost of capital. The liability of Seller, its representatives, distributors, subcontractors or vendors, with respect to this contract, or anything done in connection therewith, or from the manufacturer, sale, delivery, resale, technical direction covered by or furnished under this contract, whether in contract, in tort, in warranty, in strict liability or otherwise, shall not exceed the purchase price paid on the contract. No action arising out of any claimed breach of this agreement or transactions under this agreement may be brought by Buyer more than three (3)
months after the cause of action has accrued.
FORCE MAJEURE:
Seller shall not be liable for any loss or damage resulting from delay in the prosecution or completion of the work caused by labor disputes, floods, fires, riots, thefts, accidents, inability to obtain labor, materials, components, or fuel, acts of government, or any other cause which is beyond the reasonable control of the Seller. Seller agrees to notify the Buyer if any of these events occur. Seller shall have the right in the event of the happening of any of the above contingencies, to cancel this agreement or any part thereof without resulting liability.
CANCELLATION/TERMINATION:
Buyer agrees that an order shall in no event be subject to cancellation except by prior written consent of Seller, and then only when Seller is fully reimbursed for work performed and material used to complete said order. In any event, goods returned to Seller may be subject to a restocking charge equal to the value of the cost of raw materials, handling and labor costs.
ASSIGNMENT:
Neither party shall delegate any duties, nor assign any rights or claims hereunder, without prior written consent of the other party.
INFORMATION DISCLOSED:
UnlessotherwisedisclosedinwritingtoSeller,noinformationorknowledgeheretoforeorhereafterdisclosedto
Seller in the performance of or in connection with the terms hereof, shall be deemed to be confidential or
proprietary and any such information or knowledge shall be free from restrictions, other than a claim for patent infringement, as part of the consideration hereof.
NON-WAIVER REMEDIES: COST AND ATTORNEY’S FEES:
The remedies of Seller herein reserved or created shall be cumulative and additional to any other or further remedies provided at law or in equity. Seller may remedy any breach of the terms or conditions hereof without waiving the breach remedies or without waiving any other prior or subsequent breach. Buyer shall pay Seller any cost and expenses, including attorney’s fees, incurred by Seller in exercising any of its rights or remedies here under or enforcing any of the terms or conditions hereof.
WAIVER:
Waiver by Seller of any of the standard terms and conditions shall not constitute a waiver of any other of these standard terms and conditions.
SEVERABILITY:
Any provisions hereof prohibited by law shall be ineffective to the extent of such prohibition without invalidating the remaining provisions hereof.
JURISDICTION:
The parties consent to the jurisdiction of the Supreme Court of the State of Florida for all purposes relating to this contract, whether in connection with arbitration or otherwise. The parties consent that any process or notice of motion or other application to said court, and any paper in connection with such proceedings may be served within or outside the State of Florida by the rules of the applicable court or arbitration tribunal.
ARBITRATION:
Any controversy or claim arising out of or relating to this contract, or the breach thereof, shall be settled in Palm Beach County, Florida by arbitration in accordance with the commercial arbitration rules of the American Arbitration Association, and judgment upon the award rendered by the arbitrators may be entered in any court having jurisdiction thereof.
NOTICES:
Any written notice provided for herein to be given to Seller by Buyer shall be mailed or delivered to Seller’s address stated in the Sales Acknowledgment, Quotation Form or to an address and/or person subsequently designated in writing by Seller. Likewise, any notice to be given to Buyer by Seller shall be mailed to or delivered to Buyer at the address dated in the Sales Acknowledgment, Quotation Form or to an address and/or person subsequently designated in writing by the Buyer.
HEADINGS:
The headings used herein are for reference purposes and shall not affect the meaning or interpretation hereof. The terms and conditions constitute the complete and exclusive agreement between the parties concerning the subject matter thereof and supersede all prior representations, statements, and promises made by Seller which are not expressly stated in said terms and conditions.
Management Summary
The founder of C&C Swedish Clogs, Carina Wood, believes that employee relationships and employee satisfaction are of utmost importance to the success of the business. Within this relationship should lie a high respect for creativity and growth. Compensation and job security will be constantly evaluated and based on performance and quality of work performed. The owner relates all business decisions to the goals of the company, and all employees are encouraged to work creatively and with the highest sense of ownership, pride, and integrity.
Organizational Structure
Carina Wood CEO/Owner/Designer Clogs by C&C SWEDEN
Responsibility: Product Development & Design, Marketing, Trade Shows and Conventions
James Wood COO
Responsibility: Warehouse Management, Trade Shows and Conventions
Jessica Rodgers Greeley Director of Sales & Marketing
Responsibility: PR, Marketing, Social Media, Sales Coordinator
Christy Wood Office Manager
Responsibility: Customer Care, Data Entry, Inventory Fulfillment, Book Keeping & Payroll
Linda Culberson
Responsibility: Leather Seamstress, Assembly Technician, Quality Control
Amber Wood
Responsibility: Company Spokes Model and Trade Show Coordinator
Michael Wood Responsibility: Pack & Ship